Quezon City Jobs Digital Marketing Specialist (paid Search Specialist, Asia) Position at Manulife Business Processing Services (MBPS)

Image Manulife Business Processing Services (MBPS)
  • Job vacancies posted on: 11 months ago


Are you looking for job vacancies? Our company, Manulife Business Processing Services (MBPS) is merrily inform you that we are hiring!

We need you to fill the position as Digital Marketing Specialist (Paid Search Specialist, Asia) for our office.

This position requires a full time working hours system which domiciled in Quezon City and its surroundings.

As a competitive company, we need these minimum criteria for candidates to be fulfilled. If you are a Bachelor's/College Degree and experienced in the field of Sales/Marketing & Digital Marketing, a person who honesty and discipline, then you are highly awaited in our company.

The starting salary we can offer is in a range from ₱16,000 - ₱38,000, this salary range that we offer is negotiable can change at any time according to our HRD's decision depending on the capability of the candidate can offered for our company.

Job Info

Company Manulife Business Processing Services (MBPS)
Position Digital Marketing Specialist (paid Search Specialist, Asia)
Region Quezon City
Career Level Supervisor/5 Years & Up Experienced Employee
Work Experience 4 years
Qualification Bachelor's/College Degree
Type of Work Full-Time
Minimum Salary PHP 16.000
Maximum Salary PHP 38.000

Are you looking for a supportive and collaborative workplace with great benefits and clear career development? You’ve come to the right place.

Why choose Manulife?

  • Competitive salary package
  • HMO on the first day with free dependents
  • Retirement benefits
  • Merit Increase
  • Performance Bonus
  • Global network of industry experts
  • Extensive training resources

Job Description

We are looking for a Paid Search Specialist who will be responsible for launching and managing paid search campaigns, tightly monitoring budgets, and bidding strategies, and conducting frequent A/B testing to gather relevant insights. The source will work to ensure that the paid search ads reach Manulife key target audiences through high-quality keywords & ad copy in the most cost-efficient manner.

Have the skills and knowledge for the job? Learn more about the opening below! 

Key Responsibilities:

  • Create Paid Search strategies in collaboration with different marketing stakeholders
  • Regularly perform thorough keyword research to identify areas of opportunities
  • Write & test ad copy to identify messages that best resonates with audiences and drives higher business value
  • Own the development, implementation, optimization, and reporting of Paid Search campaigns across Google Ads and Microsoft Advertising
  • Manage Paid Search campaign targeting and budgets on an ongoing basis, maximizing performance & spend at every opportunity
  • Ensure all Paid Search campaigns are delivered on time and within budget whilst achieving Manulife’s KPIs
  • Implement a rigorous optimization schedule using data to improve in flight Paid Search campaigns and influence future campaigns, keyword research and ad copy development
  • Analyze campaign performance on an ongoing basis and report on insights to senior stakeholders


  • 4 – 5+ years’ experience, including hands on keyboard experience in Google Ads and Microsoft Advertising
  • In-depth knowledge of the Paid Search landscape
  • High level understanding of digital media platforms and relevant metrics, and how Paid Search can contribute in achieving the overall marketing objectives in collaboration with other platforms.
  • Strong data analysis skills (Excel v-lookups, pivot tables, and basic functions
  • Experiences in writing & testing comprehensive ad copy
  • Experience in Paid Search planning (including keyword research, competitor research and First Party Data analysis)
  • Experience working in B2B financial services is preferred

Ready to make everyday better? Join our growing team of experts today!

Office/Company Address

Country Philippines
Region National Capital Region
City Quezon City
Address Manulife Business Processing Services, 1101 Commonwealth Ave, Novaliches, Quezon City, Metro Manila, Philippines
Map Google Map


  • Competitive Salary and Benefits Package
  • Award-winning Employer
  • Day 1 HMO + Up to 4 FREE Dependents

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Company Description

Manulife Business Processing Services (MBPS) is a global shared service centre providing administrative, finance, investments, contact centre, information technology, underwriting, actuarial, and marketing services to Manulife and John Hancock companies around the world.

Manulifeis a leading international financial services group that helps people achieve their dreams and aspirations by putting customers’ needs first and providing the right advice and solutions. We operate as John Hancock in the United States, and Manulife elsewhere. We provide financial advice, insurance and wealth and asset management solutions for individuals, groups and institutions.

Company Info

  • Industry: Call Center/IT-Enabled Services/BPO
  • Company Size: More than 5000 Employees
  • Average Processing Time: 27 days
  • Benefits & Others: Dental, Miscellaneous allowance, Medical, Parking, Regular hours, Mondays - Fridays, Business (e.g. Shirts)
This vacancy is suitable for those of you who live in the following areas: National Capital Region